Closet
Staples
for
Tex
Basics are the most repurchased items in fashion, yet somehow, they're never valued as essentials. Tex flipped that perception by reframing wardrobe staples the same way we think about food staples.
Launched during Tex's 45th anniversary, the campaign turned the most overlooked pieces in your wardrobe into the most necessary ones.
We originally wrote puns for each product. Ex: the socks packed in egg cartons were “made to walk on eggshells”.
